When Google Ireland turned 20, they didn’t want “just another party” - they wanted a landmark moment that would unite their entire workforce in celebration and pride. Together at 20 Live was envisioned as the only site-wide gathering of the year, a high-impact event that blended live entertainment, emotional storytelling, and shared reflection. The goal was clear: to honour two decades of innovation in Ireland, inspire employees about the future, and create a once-in-a-lifetime shared experience. Attendance was a key KPI, meaning the pre-event communications needed to generate buzz and anticipation across the site. We had to strike a delicate balance between delivering the scale and energy of a live show while embedding authentic messages that would resonate with Googlers at every level. It had to be inclusive, celebratory, and full of personal connection, a space where 2,700 people could meet, mingle, and make memories while truly appreciating the journey of Google Ireland from past to present, and into its exciting future.

The result? A record-breaking turnout and an unforgettable milestone celebration. Over 2,700 Googlers gathered in one place, exceeding attendance targets and cementing Together at 20 Live as a highlight of the year. The blend of live entertainment, inspiring messages, and immersive experiences struck exactly the right balance, creating an event that felt both celebratory and deeply meaningful. Feedback was overwhelmingly positive, with employees calling it “absolutely incredible” and praising the pride, energy, and emotion it sparked. The celebration connected colleagues across teams and tenure, reinforcing a shared culture while leaving a powerful impression of Google Ireland’s journey and future. For FUEL, it was proof once again that when world-leading brands want to create moments that truly matter, we deliver experiences that don’t just entertain, they unite, inspire, and leave a legacy long after the final applause.