The Guinness Storehouse wanted Christmas to feel bigger, bolder, and more unforgettable than ever before. The challenge was to create a bespoke festive experience that elevated their existing offer while driving an increase in their NPS (Net Promoter Score) and footfall compared to previous years. This wasn’t just about decorating, it was about transforming one of Ireland’s most iconic visitor destinations into a seasonal spectacle that left guests talking, sharing, and coming back. FUEL was tasked with creating an immersive, multi-floor experience that would surprise and delight visitors at every turn, rooted in a unifying creative vision: Lights of Home. It needed to deliver a sense of warmth, wonder, and Guinness heritage, all while integrating cutting-edge technology, world-class artistry, and seamless execution.

The result was a Christmas experience that set a new standard for the Guinness Storehouse. Net Promoter Scores not only hit but tracked above target throughout the season, showing clear uplift in visitor satisfaction. Attendance numbers surpassed the previous year, with guests spending more time on-site and engaging with the installations at every level. Social media lit up with visitor-generated content, turning the Lights of Home into a shareable symbol of Dublin’s festive season. The experience didn’t just delight visitors, it reinforced Guinness Storehouse’s reputation as a must-visit destination, driving both domestic and international appeal during a competitive tourism period. The seamless blend of Guinness heritage, cutting-edge technology, and immersive storytelling gave guests a reason to come, stay, and share their experience far beyond the brewery walls. For FUEL, this project showcased our ability to combine large-scale creative vision with meticulous execution, delivering results that were measurable, memorable, and left the magic of Christmas in the eyes of every visitor.