How do you create a global Christmas party that feels nothing like work, but connects thousands of employees across multiple countries and time zones? That was AIB’s brief, and they wanted something employees would talk about long after the last song played. The challenge was to build an experience that was immersive, inclusive, and instantly engaging, driving early buy-in, sparking talkability, and encouraging active participation rather than passive viewing. Every touchpoint needed to reflect AIB’s Employee Value Proposition while catering to a diverse, international audience. From creative concept through to technical delivery, FUEL’s job was to make this feel less like a corporate event and more like the unmissable night out of the year, but entirely online.

The AIB Big Christmas Show didn’t just connect employees, it lit up the entire network. Over 14,000 employees were live on FUEL’s bespoke VStage platform, creating a truly global audience. Engagement was off the charts: more than 19,000 live reactions, over 800 main-stage comments, and hundreds of GIFs and photo booth creations flooded the platform, powerful amounts of employee generated content. Participation went beyond watching, 46 employees took to the virtual stage to compete live in the gameshow, while over 1,000 contributed to the pre-show Family Fortunes survey. Feedback from attendees was overwhelmingly positive, with employees praising the energy, inclusivity, and sense of togetherness the event created. For AIB, the Big Christmas Show delivered exactly what was promised, an unmissable, feel-good experience that amplified their Employee Value Proposition, strengthened global connections, and proved that with the right creative vision, a virtual Christmas party can feel just as personal, memorable & wholesome.