How do you spark a national conversation about equality and make young people feel seen, heard, and empowered to speak up? That was Accenture’s mission when they approached FUEL to develop a campaign that would place them at the forefront of social impact in Ireland. The brief: engage Gen Z audiences, shine a light on the barriers facing minority communities, and create content that does not feel corporate. It had to be authentic, raw, and deeply human. The goal wasn’t just awareness, it was action: to break down stigma, foster real conversations, and inspire a generation to find their voice and own their identity. The message needed to be loud and clear - equality isn’t a future goal, it’s a present priority. And it starts with young people.

GEN E made a measurable and deeply human impact. The campaign reached 1 in 3 young people in Ireland, a remarkable penetration for a values-driven awareness initiative, with 1.5 million TikTok impressions and over 110,000 combined views on YouTube and Instagram. But the real success lay in moving beyond awareness into meaningful action, a major KPI for the project. Calls to the Spunout crisis support line rose by 37%, proving the series didn’t just attract attention, it gave young people a reason to speak up, seek help, and feel less alone. For many, these were the first stories where they saw their own experiences reflected on screen. That kind of connection can be life-changing and in some cases, life-saving. The campaign didn’t just shift perceptions; it created a tangible support pathway for those most in need. GEN E positioned Accenture as a true leader in championing equality, using storytelling, technology, and collaboration to deliver real, measurable social change. For FUEL, it showcased our ability to turn bold ideas into audience-first content that starts with empathy and ends in genuine impact.