Wellfest - europe's largest outdoor fitness & wellness festival
Wellfest - europe's largest outdoor fitness & wellness festival
the task
To deliver Europe's largest outdoor health and wellness festival, and turn a single day into a movement. Since 2015, WellFest has grown from a one-day event into the unmissable weekend in the Irish festival calendar. FUEL's brief remains the same: grow the audience, deepen engagement, and deliver a seamless, multi-stage programme that feels relevant to everyone from fitness fanatics to first-time visitors. From brand positioning and sponsorship strategy to full event production and talent booking, our job is a feel-good weekend that sparks positive change and inspires attendees to live well long after they leave the gates.
the experience
Across two sold-out days in the heart of Dublin, thousands of attendees explore themed zones packed with hundreds of expert-led sessions, from the biggest names in health, fitness and wellness to homegrown Irish talent. From cardio to cold dips, mental health to mobility, every detail is curated by FUEL to create a high-energy, high-value, holistic experience. We manage the entire lifecycle: creative, marketing, sponsorships, site layout, app development, content creation and more. In its 10th year, the WellFest app hit 9.7k users and the website drew 148,000 unique visitors, while 96% of attendees rated the festival good value for money - up 4% on last year. All with a sustainability-first approach baked in, from paperless comms to reusable water stations across the site.
the outcome
Ten years on, WellFest isn't just bigger - it's become part of the fabric of Irish summer. 55% of 2026 attendees were returning fans, 430 families made it their weekend away, and the core audience sits firmly in the 25-44 bracket. 96% rated it good value for money, up 4% on last year, and 96% would recommend it to a friend, with food and drink vendors scoring 91% "good" or "very good". What started as a single day in 2015 has grown into a movement people build their year around. After a decade of delivery, FUEL remains the team turning that ambition into reality, year after year. Next stop, Belfast!
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