Def Jam
Content Creation

The 0207 Def Jam Bloc Party

the client



Brand Experience

Content Creation

the task

Announce the arrival of the 0207 Def Jam music label in the Irish market

  • Extend the imprint of Def Jam's sister label in the UK (0207 Def Jam - Home of Stormzy) to become the home of Black Music on the island of Ireland. 
  • To gain a larger social presence in the Irish music scene.
  • To gain media attention and social traction by inviting press, social influencers, Irish entertainers and musicians.

the experience

Welcome to The 0207 Def Jam Bloc Party

We designed a creative experience to would truly amplify values of the 0207 Def Jam Label; Community, Creative, Inspiring, Urban, Impactful and Unfiltered. We incorporated 0207 Def Jam artists and local artists in an iconic Dublin venue for a night of artistic expression, entertainment and immersive experiences.

The Guinness distillery was chosen as the perfect immersive cultural location, the perfect backdrop to multi-generational, urban theme of the 0207 Def Jam label. Specialist stage and lighting was designed in order to spotlight new and emerging talent performing.  We secured Guinness as the primary event partner. They created a bespoke IPA "Boateng Brew" named after the founder of 0207 that was brewed specifically for the event, and they produced ''one off'' 0207 Def Jam x Guinness branded reusable glassware.

The unique ''1 of 1'' stage backdrop was created using inspiration from the urban 0207 Def Jam brand/ A giant 0207 Def Jam timeline Mural displayed the entire history of the label. 

Ruby Tuesday who has a cult following on the Dublin food scene, created a unique Caribbean inspired menu for the event. Feeling Fresh? We also provided a mobile barbershop and nail bar offering guests fresh cuts and nail art throughout the event. 

A 360 photo booth created slow motion videos of the attendees which could be instantly shared to all social channels.

FUEL's content team captured the entire evening, producing multiple pieces of film as a historic testimony of the entire event; with interviews of the 0207 Def Jam artists and all on-stage performances.

The outcome

300 guests were in attendance at the live event. 

Over 120 people created content using the 360 photo booth.

11 artist interviews were carried out, recorded, edited and released.

the feedback

the feedback

the feedback

the feedback

What our clients say about us
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“I’ve found that Jamie, Brian and the extended Fuel team continually raise the bar in the delivery of the Nissan brand activation and I would not hesitate to recommend their services.”

James McCarthy, CEO, Nissan Ireland

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