Attention vs Intention Economy: Why Trust is the New Brand Currency

FUEL are proud to present the latest episode in our LinkedIn Live series: FUEL For Thought.

Throughout this series, hosted by our Director of Brand Experience Jonny Boyle, we will hear from the thought-leaders, makers, creators and game-changers in brand experience today. In this episode, Jonny sits down with renowned journalist, media entrepreneur, tech leader, and accomplished author Mark Little to dissect three decades of media disruption; discussing the shift from an attention economy to an intention economy, human agency in the age of superhuman technology and what the future may hold.

This is an incredibly insightful discussion with lots of key takeaways and learnings for anyone in the brand experience space or in any sector of business.